The Qualification of Cosmetic Evaluators: Module 4

Nature without Colours, Perfumes, Aromas, Sounds, Tactile Stimuli would be Dead, Cosmetics without EMOTIONS would simply be a Parapharmaceutical

Pleasantness, as we have called it for coherence with the distinctive acronym SPES of the SICC Accademia Logo, is certainly the most perceptible characteristic of the Cosmetic product; it is also the fundamental one for success on the market and for acquiring a competitive advantage over the competition, especially in the near future where the term "Joyology" is strongly emerging as a distinctive attribute also in the cosmetic sector
Pleasantness extended from the physiological response of the sensory organs to the psychological response involving the social, cultural and intellectual aspects of the single individual

As for the other SPES courses, also in the case of Pleasantness, the course is divided into three phases:

The first concerns the disciplines enabling the study of the phenomenon: in this case, an overview of the sense organs, as well as a hint of the emerging discipline in this area, namely neuroscience also applied to the emerging concepts of experiential marketing

The second, the formulation, process and communication tools that allow us to optimize the consumer's responses to sensory stimuli

The third, the instruments, methodologies and tests that we can adopt to evaluate what level of satisfaction with the consumer has been achieved by the prototype/product developed in the design phase and consequently to improve it continuously

In this course, for the first time, we add a fourth phase represented by Experimental sessions of some evaluation methodologies explained in the theoretical lessons